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Freelance Writing Pros
Freelance Writing Pros
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Avatar image for Jennifer MatternJennifer Mattern

Jenn Mattern is a professional blogger, freelance business writer, consultant, and indie author. She runs numerous publications, including Freelance Writing Pro's sister site All Freelance Writing, NakedPR, and Kiss My Biz.

Jenn has over 25 years' experience as a professional writer and editor, more than 20 years' experience in marketing and PR (including SEO and social media consulting), 20 years' professional blogging and digital publishing / web development experience, and 19 years' experience as an indie author / publisher.

Jenn also writes fiction under multiple pen names and is an Active member of the Horror Writers Association.

How to Target a New Freelance Writing Market (Without Starting Over)

April 6, 2026May 10, 2021 by Jennifer Mattern

  If you’ve ever thought about targeting a new freelance writing market but felt like it would be too much work, this post is for you. Pursuing a new specialty can sometimes mean starting over … Read more.

What is a Flat-File CMS (& Should Freelance Writers Use Them?)

April 6, 2026March 4, 2021 by Jennifer Mattern

If you have a professional freelance writer website, you likely used a content management system — or CMS — to build it. The most popular CMS today is WordPress. But you have another option you … Read more.

How to Beat Freelance Writing Niche Saturation

April 6, 2026February 17, 2021 by Jennifer Mattern

In an ideal world as a freelance writer, you want more than enough prospects to fill your schedule and pay you well. But sometimes competition increases to the point where it gets tough to find … Read more.

Media Kits for Freelance Writers: A Beginner’s Guide

April 6, 2026February 7, 2021 by Jennifer Mattern

  As you might know, I have a background in public relations. A big part of that job involves media relations and helping my clients pick up earned media coverage. In addition to tools like press … Read more.

SEMrush for Freelance Writers: A Tool for Competitive Research (& More)

April 6, 2026January 22, 2021 by Jennifer Mattern

  Disclosure: This post contains affiliate links for SEMrush. That means if you buy their services after clicking a link in this post, I might receive a commission. Learn more in the Freelance Writing Pros … Read more.

5 Website Usability Mistakes That Cost You Clients

April 7, 2026January 7, 2021 by Jennifer Mattern

How often do you think about your freelance writer website? If you put it online and haven’t done much with it since, now’s a good time to give it a once-over and see if any … Read more.

Earn Passive Income from Quiet Sites

April 7, 2026January 22, 2020 by Jennifer Mattern

Learn how freelance writers can earn hundreds or thousands of dollars in passive income on the side of freelance writing projects by building “quiet sites.”

How to Use Gantt Charts as a Freelance Writer

April 7, 2026January 20, 2020 by Jennifer Mattern

Learn how Gantt charts can help experienced freelance writers plan more advanced campaigns and projects to grow a freelance writing business.

Freelance Writing Myth: Bigger Clients Always Have Bigger Budgets

April 7, 2026November 25, 2019 by Jennifer Mattern

Don’t fall for the freelance writing myth that bigger clients mean bigger budgets. Find out why small business clients can be even more profitable.

How to Use 90-Day Planning to Conquer Your Biggest Freelance Writing Goals

April 7, 2026November 13, 2019 by Jennifer Mattern

Learn how 90-day planning sprints can help you achieve even your biggest freelance writing goals or break down intimidating goals into manageable bits.

Think Like a Boss for a More Successful Freelance Writing Career

April 7, 2026November 11, 2019 by Jennifer Mattern

Not happy with your freelance writing career? Think like a boss to land more clients, grow your income, & reach your goals.

5 Signs It’s Time to Overhaul Your Freelance Writer Website

April 7, 2026November 6, 2019 by Jennifer Mattern

Is it time to overhaul your professional freelance writer website? If one of these five things is true, the answer is “yes.”

Why it Doesn’t Matter if a Marketing Tactic “Works”

April 7, 2026November 4, 2019 by Jennifer Mattern

When you find a marketing tactic that works in your freelance writing business, you might stop testing others. Here’s why that’s a mistake.

How to Create a High-Converting Custom Contact Form with Conditional Logic

April 7, 2026October 30, 2019 by Jennifer Mattern

Learn how you can create better custom contact forms for your professional freelance writer website using conditional logic.

Year-End Marketing Ideas for Freelance Writers

April 7, 2026October 21, 2019 by Jennifer Mattern

These five year-end marketing tactics can help you land more freelance writing jobs before the end of the year or line up gigs for the New Year.

Freelance Writer Platforms 101

April 7, 2026October 3, 2019 by Jennifer Mattern

Learn what freelance writer platforms are, how you can build yours, and how your professional platform can help you land more freelance writing clients.

Easy Ways to Improve Your Website Speed

April 7, 2026September 19, 2019 by Jennifer Mattern

Learn how to improve the website speed for your freelance writer website for better search engine rankings and more client conversions.

Why You Should Use a Custom Contact Form (and How to do It)

April 7, 2026September 16, 2019 by Jennifer Mattern

Learn how you can use a custom contact form on your freelance writer website to turn your contact page into a lead-generating machine.

Stop Obsessing Over Vanity Metrics

April 7, 2026September 11, 2019 by Jennifer Mattern

Too many freelance writers obsess over vanity metrics in their social media marketing. If you’re one of them, here’s what to do instead.

Non-Compete Clauses vs NDAs for Freelance Writers

April 7, 2026September 9, 2019 by Jennifer Mattern

What’s the difference between a non-compete clause and a non-disclosure agreement (NDA) when it comes to freelance writing contracts?

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About Freelance Writing Pros

Freelance Writing Pros offers advanced business and marketing tips to experienced freelance writers.

The site was launched in 2019 by freelance business writer and publisher, Jennifer Mattern through 3 Beat Media.

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