How to Use 90-Day Planning to Conquer Your Biggest Freelance Writing Goals

How to Use 90-Day Planning to Conquer Your Biggest Freelance Writing Goals

In my post "Think Like a Boss for a More Successful Freelance Writing Career" I mentioned one of my most important goal-setting tools: 90-day planning. Today let's take a deeper dive into that strategy for setting and reaching your freelance writing goals, why 90-day sprints work so well, and how you can work up your own 90-day plans, challenges, and experiments. A 90-day plan might be something you work out regularly, such as every quarter. But you can start one any time, for any goal. And...

Think Like a Boss for a More Successful Freelance Writing Career

Think Like a Boss for a More Successful Freelance Writing Career

Some of us went into freelancing at least in part because we wanted to be our own boss. Maybe, like me, you were sick of office politics and not having enough of a say. Maybe you thought you could do better on your own. Or perhaps you grew tired of micro-managers looking over your shoulder. But since starting your freelance writing career, how well have you handled that role of being your own boss? When you freelance, you have immense freedom. And that can be a great thing. But it can also...

5 Signs It’s Time to Overhaul Your Freelance Writer Website

5 Signs It’s Time to Overhaul Your Freelance Writer Website

When was the last time you updated your freelance writer website? I don't mean posting new content to your blog or making some minor SEO or copywriting changes. I'm talking about a real overhaul.  When did you last fully audit the content and copy on your site to make sure it still carries the messages you want to it to? When did you last update your service list based on what prospects are actually asking for? How long has it been since you thoroughly evaluated your site's analytics, search...

Why it Doesn’t Matter if a Marketing Tactic “Works”

Why it Doesn’t Matter if a Marketing Tactic “Works”

You've probably heard it before. Maybe you've even said it yourself before: "I don't need to try X marketing tactic, because Y already works." "I don't need to blog for my target clients because my website already brings in some leads." "I don't need to cold call prospects because I already send email pitches." "I don't need to worry about SEO because my existing clients give me enough work." You get the idea. A freelance writer finds a marketing tactic that "works" for them, so they dismiss...

How to Create a High-Converting Custom Contact Form with Conditional Logic

How to Create a High-Converting Custom Contact Form with Conditional Logic

When it comes to your professional website, your primary goal is to get people to contact you (then hire you). That makes your Contact page vital. I highly recommend using custom contact forms on your site such as a quote request form where clients can submit a rough project brief. When you set up a quote request form however, you're going to confuse some visitors who aren't ready for a quote yet. Maybe they have a more general question about your services. Or perhaps they have a question or...

Turn Your Freelance Writer Website Into a Go-To Resource

Turn Your Freelance Writer Website Into a Go-To Resource

Years ago, you could have a brochure-style professional website and still expect to land a reasonable number of clients with it. But over time, things have changed. Websites aren't just things you point to from your business cards or add to your letterhead anymore. They're direct lead generators in their own right. And they have to contend with far more competition. These days your freelance writer website shouldn't just be a static advertisement for your services. If you want it to attract...

Year-End Marketing Ideas for Freelance Writers

Year-End Marketing Ideas for Freelance Writers

Now that we're well into the final quarter of the year, it's a great time to think about our year-end marketing efforts. You have the basics of course, like reviewing your general marketing plan and updating it for next year. But let's also look at some specific tactics you can use to not only finish this year strong, but line up work for January. Here are some advanced year-end marketing ideas that can help you line up even more freelance writing gigs. 1. Say "thank you." I have to give...

Freelance Writer Platforms 101

Freelance Writer Platforms 101

You've probably heard of writer platforms, especially when it comes to authors. Or you might be familiar with professional platforms of consultants. But what specifically are freelance writer platforms? And do you need one? Whether you're looking for ways to refresh your freelance writer platform or you've never thought about it and want to get started, let's explore the basics of what they are, why you should actively build one, and how you can do that. What are Freelance Writer Platforms?...

3 Times to Lower Your Freelance Writing Rates

3 Times to Lower Your Freelance Writing Rates

I can hear it now. "Wait. What? Jenn, for years you've been encouraging freelance writers to raise their rates. And now you're saying we should lower them?" Not exactly. When I see a colleague unhappy with their careers, 9 times out of 10 raising rates would be a solution. It might be about bringing in more income. Or it might be about weeding out cheapskate clients who they're miserable working with. But after doing some thorough and careful evaluation of my own rate experiments a while back,...

How One Weekend’s Work Led to Thousands of Dollars in Freelance Writing Gigs

How One Weekend’s Work Led to Thousands of Dollars in Freelance Writing Gigs

A while back, I chatted with a few colleagues about my first e-book. It sold reasonably well, or at least much better than I expected it to at the time. In direct sales, it brought in a over $4000 in the year and a half I kept it on the market. And that involved just simple blog and forum promotion. I did nothing particularly ambitious, no email marketing, no big campaigns. But in addition to those direct sales, it led to lucrative client relationships bringing in thousands of dollars in...

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