How to Find Unadvertised Freelance Writing Jobs

How to Find Unadvertised Freelance Writing Jobs

When I hear from newer freelance writers, they ask me one question more than any other: "Where can I find high paying freelance writing jobs?" My response is usually along the lines of: "Most of the best gigs aren't advertised, so you don't really 'find' them; you have to help them find you!" That becomes even more true as you progress through your career and seek even higher-paying opportunities. There's no magic pill here -- no single tool, tactic, or place that's going to guarantee you...

Is it Time to Overhaul Your Freelance Writing Business Plan?

Is it Time to Overhaul Your Freelance Writing Business Plan?

When you're in business, including as a freelance writer, it's smart to have a formal business plan. And by "formal," I simply mean something well thought out and covering the basics in tangible form, not following any specific style or template. Your freelance writing business plan not only helps you evaluate your goals, but it helps you figure out how you're going to achieve them. Your business plan helps you figure out your competitive advantage, map out marketing over the course of the...

Freelance Writing Myth: Bigger Clients Always Have Bigger Budgets

Freelance Writing Myth: Bigger Clients Always Have Bigger Budgets

When you're looking for freelance writing jobs, you might rule out small businesses up front. Bigger clients have bigger budgets after all. Right? Even though this is advice I've often seen experienced freelancers give, it simply isn't true -- not as a standard. While it's true larger clients sometimes pay writers more, a client's budget for a freelance writer often doesn't have anything to do with their size. Let's explore a few reasons for that. Budget Allocation and Segmentation The larger...

How to Use 90-Day Planning to Conquer Your Biggest Freelance Writing Goals

How to Use 90-Day Planning to Conquer Your Biggest Freelance Writing Goals

In my post "Think Like a Boss for a More Successful Freelance Writing Career" I mentioned one of my most important goal-setting tools: 90-day planning. Today let's take a deeper dive into that strategy for setting and reaching your freelance writing goals, why 90-day sprints work so well, and how you can work up your own 90-day plans, challenges, and experiments. A 90-day plan might be something you work out regularly, such as every quarter. But you can start one any time, for any goal. And...

Think Like a Boss for a More Successful Freelance Writing Career

Think Like a Boss for a More Successful Freelance Writing Career

Some of us went into freelancing at least in part because we wanted to be our own boss. Maybe, like me, you were sick of office politics and not having enough of a say. Maybe you thought you could do better on your own. Or perhaps you grew tired of micro-managers looking over your shoulder. But since starting your freelance writing career, how well have you handled that role of being your own boss? When you freelance, you have immense freedom. And that can be a great thing. But it can also...

5 Signs It’s Time to Overhaul Your Freelance Writer Website

5 Signs It’s Time to Overhaul Your Freelance Writer Website

When was the last time you updated your freelance writer website? I don't mean posting new content to your blog or making some minor SEO or copywriting changes. I'm talking about a real overhaul.  When did you last fully audit the content and copy on your site to make sure it still carries the messages you want to it to? When did you last update your service list based on what prospects are actually asking for? How long has it been since you thoroughly evaluated your site's analytics, search...

Why it Doesn’t Matter if a Marketing Tactic “Works”

Why it Doesn’t Matter if a Marketing Tactic “Works”

You've probably heard it before. Maybe you've even said it yourself before: "I don't need to try X marketing tactic, because Y already works." "I don't need to blog for my target clients because my website already brings in some leads." "I don't need to cold call prospects because I already send email pitches." "I don't need to worry about SEO because my existing clients give me enough work." You get the idea. A freelance writer finds a marketing tactic that "works" for them, so they dismiss...

How to Create a High-Converting Custom Contact Form with Conditional Logic

How to Create a High-Converting Custom Contact Form with Conditional Logic

When it comes to your professional website, your primary goal is to get people to contact you (then hire you). That makes your Contact page vital. I highly recommend using custom contact forms on your site such as a quote request form where clients can submit a rough project brief. When you set up a quote request form however, you're going to confuse some visitors who aren't ready for a quote yet. Maybe they have a more general question about your services. Or perhaps they have a question or...

Turn Your Freelance Writer Website Into a Go-To Resource

Turn Your Freelance Writer Website Into a Go-To Resource

Years ago, you could have a brochure-style professional website and still expect to land a reasonable number of clients with it. But over time, things have changed. Websites aren't just things you point to from your business cards or add to your letterhead anymore. They're direct lead generators in their own right. And they have to contend with far more competition. These days your freelance writer website shouldn't just be a static advertisement for your services. If you want it to attract...

Year-End Marketing Ideas for Freelance Writers

Year-End Marketing Ideas for Freelance Writers

Now that we're well into the final quarter of the year, it's a great time to think about our year-end marketing efforts. You have the basics of course, like reviewing your general marketing plan and updating it for next year. But let's also look at some specific tactics you can use to not only finish this year strong, but line up work for January. Here are some advanced year-end marketing ideas that can help you line up even more freelance writing gigs. 1. Say "thank you." I have to give...