Public Relations

The Algorithmic Authority Myth is Finally Cracking

For years (almost decades now), algorithmic authority was accepted not because it was accurate, but because it was convenient. Rankings, reach, and visibility offered shortcuts. They allowed people to outsource evaluations of others’ expertise to systems designed for scale rather than genuine insight or impact. These systems weren’t just flawed. They never actually measured authority in the first place. I challenged this years ago at … Read more.

Media Kits for Freelance Writers: A Beginner’s Guide

As you might know, I have a background in public relations. A big part of that job involves media relations and helping my clients pick up earned media coverage. In addition to tools like press releases and feature pitches, this is a place where media kits can come in handy. Let’s explore media kits and why they’re worth considering as a freelance professional. What is a … Read more.

Freelance Writer Platforms 101

Learn what freelance writer platforms are, how you can build yours, and how your professional platform can help you land more freelance writing clients.