Avatar image for Jennifer MatternJennifer Mattern

Jenn Mattern is a professional blogger, freelance business writer, consultant, and indie author. She runs numerous publications, including Freelance Writing Pro's sister site All Freelance Writing, NakedPR, and Kiss My Biz.

Jenn has over 25 years' experience as a professional writer and editor, more than 20 years' experience in marketing and PR (including SEO and social media consulting), 20 years' professional blogging and digital publishing / web development experience, and 19 years' experience as an indie author / publisher.

Jenn also writes fiction under multiple pen names and is an Active member of the Horror Writers Association.

SEMrush for Freelance Writers: A Tool for Competitive Research (& More)

Disclosure: This post contains affiliate links for SEMrush. That means if you buy their services after clicking a link in this post, I might receive a commission. Learn more in the Freelance Writing Pros advertising policy. When sharing tips on conducting a simple competitive analysis for your freelance writing business, I promised to offer you a deeper look at a tool that can help: SEMrush. … Read more.

Competitive Research Tools

NEWSLETTER 14 New on the Blog: Here’s the latest post on the Freelance Writing Pros Blog: Conduct a Freelance Writing Competitive Analysis in 5 Simple Steps Competitive Analysis Tools for Freelancers In today’s blog post I walked through a simple manual competitive analysis plan. The idea is to help you get a better idea of your position within your specialty market. One step of that competitive analysis involves … Read more.

Conduct a Freelance Writing Competitive Analysis in 5 Simple Steps

Disclosure: This post contains an affiliate link to a third-party competitive analysis tool: SEMRush. That means if you click that link and choose to subscribe to their services, I would earn a commission. In the freelance writing community, “competition” is often treated like a dirty word. The idea of doing a competitive analysis can be seen as malicious or underhanded. But it’s not. It’s good business. … Read more.

5 Website Usability Mistakes That Cost You Clients

How often do you think about your freelance writer website? If you put it online and haven’t done much with it since, now’s a good time to give it a once-over and see if any common website usability mistakes might be making it tougher for prospects to get in touch with you. Not sure what to look for? Here are five website usability mistakes to … Read more.

Here’s How I Earn Passive Revenue to Supplement My Freelance Writing

NEWSLETTER 12 New on the Blog: Here are some posts you might have missed on the Freelance Writing Pros blog: Is it Time to Overhaul Your Freelance Writing Business Plan? How to Find Unadvertised Freelance Writing Jobs How to Use Gantt Charts as a Freelance Writer Can Writers Really Earn Passive Revenue? When you hear terms like “passive income” your mind might go to things like multi-level … Read more.

Earn Passive Income from Quiet Sites

Learn how freelance writers can earn hundreds or thousands of dollars in passive income on the side of freelance writing projects by building “quiet sites.”

These Website Usability Mistakes Could Cost You Clients

NEWSLETTER 13 New on the Blog: Here’s the latest post on the Freelance Writing Pros Blog: 5 Website Usability Mistakes That Cost You Clients Website Usability & Google’s 2021 Updates In this week’s blog post, I shared a handful of common website usability mistakes that might drive clients and prospects from your professional site. Usability issues like those are going to be a bigger issue … Read more.