by Jennifer Mattern | Nov 6, 2019 | Online Marketing |
When was the last time you updated your freelance writer website? I don't mean posting new content to your blog or making some minor SEO or copywriting changes. I'm talking about a real overhaul. When did you last fully audit the content and copy on your site to make...
by Jennifer Mattern | Oct 30, 2019 | Online Marketing |
When it comes to your professional website, your primary goal is to get people to contact you (then hire you). That makes your Contact page vital. I highly recommend using custom contact forms on your site such as a quote request form where clients can submit a rough...
by Jennifer Mattern | Oct 28, 2019 | Content Strategy, Online Marketing |
Years ago, you could have a brochure-style professional website and still expect to land a reasonable number of clients with it. But over time, things have changed. Websites aren't just things you point to from your business cards or add to your letterhead anymore....
by Jennifer Mattern | Sep 23, 2019 | Online Marketing, Public Relations |
A while back, I chatted with a few colleagues about my first e-book. It sold reasonably well, or at least much better than I expected it to at the time. In direct sales, it brought in a over $4000 in the year and a half I kept it on the market. And that involved just...
by Jennifer Mattern | Aug 28, 2019 | Content Strategy, Online Marketing |
Your professional website isn't a static document. Even if you don't feature dynamic content, like a blog, you want to periodically update things. You might do this because information becomes outdated, because there's a change to the services you offer, or because...
by Jennifer Mattern | Aug 27, 2019 | Online Marketing, Relationship Marketing |
You've been in business for a while now, so chances are pretty good you have a professional website. But do you have an email list full of clients and prospects? And do freelance writers really need to build one? Now some marketers will tell you it's always a good...
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