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Online Marketing

How to Use Google Search Console: 5 Things Your Data Can Tell You

April 21, 2026 by Jennifer Mattern

If you followed along with my previous post on getting your professional website set up in Google Search Console, you should have your site verified and your sitemap submitted by now. If you haven’t done … Read more.

What are your weekend plans? Question written on a piece of paper on a calendar next to a cup of coffee in a green cup.

One Weekend. One Short E-book. Over $50k in Freelance Writing Work.

February 17, 2026February 17, 2026 by Jennifer Mattern

Find out how one writer landed thousands in freelance writing gigs from one weekend’s work creating a short premium nonfiction e-book.

Turn Your Freelance Writer Website Into a Go-To Resource

February 10, 2026February 10, 2026 by Jennifer Mattern

Learn how to make your freelance writer website a go-to resource for clients and prospects to build authority and better search engine rankings.

Google Search Console Screenshot

Google Search Console: Getting Started for Freelance Writers

February 2, 2026 by Jennifer Mattern

Google Search Console is a tool I’ve brought up in passing in previous blog posts and newsletters. Now I’d like to walk you through how to get started with it. In this post we’ll explore … Read more.

The Algorithmic Authority Myth is Finally Cracking

January 21, 2026 by Jennifer Mattern

For years (almost decades now), algorithmic authority was accepted not because it was accurate, but because it was convenient. Rankings, reach, and visibility offered shortcuts. They allowed people to outsource evaluations of others’ expertise to … Read more.

What is a Flat-File CMS (& Should Freelance Writers Use Them?)

April 6, 2026March 4, 2021 by Jennifer Mattern

If you have a professional freelance writer website, you likely used a content management system — or CMS — to build it. The most popular CMS today is WordPress. But you have another option you … Read more.

SEMrush for Freelance Writers: A Tool for Competitive Research (& More)

April 6, 2026January 22, 2021 by Jennifer Mattern

  Disclosure: This post contains affiliate links for SEMrush. That means if you buy their services after clicking a link in this post, I might receive a commission. Learn more in the Freelance Writing Pros … Read more.

5 Website Usability Mistakes That Cost You Clients

April 7, 2026January 7, 2021 by Jennifer Mattern

How often do you think about your freelance writer website? If you put it online and haven’t done much with it since, now’s a good time to give it a once-over and see if any … Read more.

5 Signs It’s Time to Overhaul Your Freelance Writer Website

April 7, 2026November 6, 2019 by Jennifer Mattern

Is it time to overhaul your professional freelance writer website? If one of these five things is true, the answer is “yes.”

How to Create a High-Converting Custom Contact Form with Conditional Logic

April 7, 2026October 30, 2019 by Jennifer Mattern

Learn how you can create better custom contact forms for your professional freelance writer website using conditional logic.

What to Include in a Content Audit of Your Freelance Writer Website

April 7, 2026August 28, 2019 by Jennifer Mattern

Find out why you should conduct a period content audit of your freelance writer website, and what those content audits should include.

Does Your Freelance Writer Website Need an Email List?

April 7, 2026August 27, 2019 by Jennifer Mattern

Is email marketing essential for freelance writers? Find out why you don’t need an email list for your freelance writing business, and when it makes sense.

7 Unconventional Ways to Find Freelance Writing Jobs

April 7, 2026August 26, 2019 by Jennifer Mattern

If you’re tired of landing the same old freelance writing gigs, find new opportunities with these 7 unconventional ways to find freelance writing jobs.

5 Steps to Land More Gigs From Your Freelance Writer Blog

April 7, 2026August 24, 2019 by Jennifer Mattern

Learn how to attract more clients and land more gigs using your freelance writer blog by following these five simple steps.

About Freelance Writing Pros

Freelance Writing Pros offers advanced business and marketing tips to experienced freelance writers.

The site was launched in 2019 by freelance business writer and publisher, Jennifer Mattern through 3 Beat Media.

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