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Marketing

Featured image for how to conduct a competitive analysis in 5 simple steps, showing a hand moving a chess piece on a chess board full of gold and silver pieces

How to Conduct a Competitive Analysis in 5 Simple Steps

October 20, 2025October 14, 2025 by Jennifer Mattern

In the freelance writing community, “competition” is often treated like a dirty word. The idea of doing a competitive analysis can be seen as malicious or underhanded. But it’s not. It’s good business. I’ve known … Read more.

How to Target a New Freelance Writing Market (Without Starting Over)

April 6, 2026May 10, 2021 by Jennifer Mattern

  If you’ve ever thought about targeting a new freelance writing market but felt like it would be too much work, this post is for you. Pursuing a new specialty can sometimes mean starting over … Read more.

SEMrush for Freelance Writers: A Tool for Competitive Research (& More)

April 6, 2026January 22, 2021 by Jennifer Mattern

  Disclosure: This post contains affiliate links for SEMrush. That means if you buy their services after clicking a link in this post, I might receive a commission. Learn more in the Freelance Writing Pros … Read more.

Why it Doesn’t Matter if a Marketing Tactic “Works”

April 7, 2026November 4, 2019 by Jennifer Mattern

When you find a marketing tactic that works in your freelance writing business, you might stop testing others. Here’s why that’s a mistake.

Year-End Marketing Ideas for Freelance Writers

April 7, 2026October 21, 2019 by Jennifer Mattern

These five year-end marketing tactics can help you land more freelance writing jobs before the end of the year or line up gigs for the New Year.

About Freelance Writing Pros

Freelance Writing Pros offers advanced business and marketing tips to experienced freelance writers.

The site was launched in 2019 by freelance business writer and publisher, Jennifer Mattern through 3 Beat Media.

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