Online Marketing

Google Search Console: Getting Started for Freelance Writers

Google Search Console is a tool I’ve brought up in passing in previous blog posts and newsletters. Now I’d like to walk you through how to get started with it. In this post we’ll explore what Search Console is, why you should use it as a freelance writer, and how you can set it up with your professional website. What is Google Search Console? Search … Read more.

The Algorithmic Authority Myth is Finally Cracking

For years (almost decades now), algorithmic authority was accepted not because it was accurate, but because it was convenient. Rankings, reach, and visibility offered shortcuts. They allowed people to outsource evaluations of others’ expertise to systems designed for scale rather than genuine insight or impact. These systems weren’t just flawed. They never actually measured authority in the first place. I challenged this years ago at … Read more.

What is a Flat-File CMS (& Should Freelance Writers Use Them?)

If you have a professional freelance writer website, you likely used a content management system — or CMS — to build it. The most popular CMS today is WordPress. But you have another option you might not have heard of yet — the flat-file CMS. I mentioned flat-file content management systems in my recent post on revenue sharing schemes over at All Freelance Writing. More … Read more.

SEMrush for Freelance Writers: A Tool for Competitive Research (& More)

Disclosure: This post contains affiliate links for SEMrush. That means if you buy their services after clicking a link in this post, I might receive a commission. Learn more in the Freelance Writing Pros advertising policy. When sharing tips on conducting a simple competitive analysis for your freelance writing business, I promised to offer you a deeper look at a tool that can help: SEMrush. … Read more.

5 Website Usability Mistakes That Cost You Clients

How often do you think about your freelance writer website? If you put it online and haven’t done much with it since, now’s a good time to give it a once-over and see if any common website usability mistakes might be making it tougher for prospects to get in touch with you. Not sure what to look for? Here are five website usability mistakes to … Read more.