The Algorithmic Authority Myth is Finally Cracking

For years (almost decades now), algorithmic authority was accepted not because it was accurate, but because it was convenient. Rankings, reach, and visibility offered shortcuts. They allowed people to outsource evaluations of others’ expertise to systems designed for scale rather than genuine insight or impact. These systems weren’t just flawed. They never actually measured authority in the first place. I challenged this years ago at … Read more.

SEMrush for Freelance Writers: A Tool for Competitive Research (& More)

Disclosure: This post contains affiliate links for SEMrush. That means if you buy their services after clicking a link in this post, I might receive a commission. Learn more in the Freelance Writing Pros advertising policy. When sharing tips on conducting a simple competitive analysis for your freelance writing business, I promised to offer you a deeper look at a tool that can help: SEMrush. … Read more.

Stop Obsessing Over Vanity Metrics

Too many freelance writers obsess over vanity metrics in their social media marketing. If you’re one of them, here’s what to do instead.