Avatar image for Jennifer MatternJennifer Mattern

Jenn Mattern is a professional blogger, freelance business writer, consultant, and indie author. She runs numerous publications, including Freelance Writing Pro's sister site All Freelance Writing, NakedPR, and Kiss My Biz.

Jenn has over 25 years' experience as a professional writer and editor, more than 20 years' experience in marketing and PR (including SEO and social media consulting), 20 years' professional blogging and digital publishing / web development experience, and 19 years' experience as an indie author / publisher.

Jenn also writes fiction under multiple pen names and is an Active member of the Horror Writers Association.

Increase Your Online Visibility and Attract More Prospects with Featured Snippets

NEWSLETTER 10 New this week: This week I’d like to share a new post I contributed to Lori Widmer’s Words on the Page blog. It focuses on SEO basics for freelance writers. It doesn’t matter if you’ve never actively looked to improve your search engine visibility, aren’t sure why you should, or your professional site simply needs an SEO refresh. You should find some tips … Read more.

Freelance Writer Platforms 101

Learn what freelance writer platforms are, how you can build yours, and how your professional platform can help you land more freelance writing clients.

Writer Platforms

NEWSLETTER 9 New on the Blog This week’s new posts include: 3 Times to Lower Your Freelance Writing Rates Freelance Writer Platforms 101 Free Download: 36 Ways to Build Your Professional Platform In today’s blog post we looked at what professional platforms are, why you want one as a freelance writer, and ways to either build or expand your platform. I created a downloadable version … Read more.

Improve Your Site Speed in 4 Easy Steps

NEWSLETTER 8 New on the Blog This week’s new posts include: Why You Should Use a Custom Contact Form (and How to do It) Easy Ways to Improve Your Website Speed Improve Your Site Speed in 4 Easy Steps In a past newsletter we explored the reasons why you want to optimize your professional website’s speed. In short, it helps improve search engine rankings, and it keeps … Read more.

Real vs Fake Authority

NEWSLETTER 7 New on the Blog This week’s new post at Freelance Writing Pros is about vanity metrics: what they are, why chasing them is a waste of your time, and what you should focus on instead as a freelance writer. Stop Chasing Vanity Metrics Real vs Fake “Authority” In this week’s post on vanity metrics, I touched on the topics of “authority” and “influence.” … Read more.

Stop Obsessing Over Vanity Metrics

Too many freelance writers obsess over vanity metrics in their social media marketing. If you’re one of them, here’s what to do instead.