Avatar image for Jennifer MatternJennifer Mattern

Jenn Mattern is a professional blogger, freelance business writer, consultant, and indie author. She runs numerous publications, including Freelance Writing Pro's sister site All Freelance Writing, NakedPR, and Kiss My Biz.

Jenn has 25 years' experience as a professional writer and editor, more than 20 years' experience in marketing and PR (including SEO and social media consulting), 19 years' professional blogging and digital publishing / web development experience, and 18 years' experience as an indie author / publisher.

Jenn also writes fiction under multiple pen names and is an Active member of the Horror Writers Association.

Improve Your Site Speed in 4 Easy Steps

NEWSLETTER 8 New on the Blog This week’s new posts include: Why You Should Use a Custom Contact Form (and How to do It) Easy Ways to Improve Your Website Speed Improve Your Site Speed in 4 Easy Steps In a past newsletter we explored the reasons why you want to optimize your professional website’s speed. In short, it helps improve search engine rankings, and it keeps … Read more.

Real vs Fake Authority

NEWSLETTER 7 New on the Blog This week’s new post at Freelance Writing Pros is about vanity metrics: what they are, why chasing them is a waste of your time, and what you should focus on instead as a freelance writer. Stop Chasing Vanity Metrics Real vs Fake “Authority” In this week’s post on vanity metrics, I touched on the topics of “authority” and “influence.” … Read more.

Stop Obsessing Over Vanity Metrics

Too many freelance writers obsess over vanity metrics in their social media marketing. If you’re one of them, here’s what to do instead.

Is a Slow Website Costing You Freelance Writing Clients?

NEWSLETTER 6 New on the Blog This week’s new post at Freelance Writing Pros is about social media marketing. Some of you are probably all for it. And I know plenty of freelancers who don’t want to bother, worrying it’ll prove to be a waste of time. In this post, I urge you to seek out some middle ground. Check it out if you missed … Read more.