Read the latest articles on the Freelance Writing Pros blog. Learn marketing and PR tips aimed at more experienced freelance writers, from advanced SEO to media relations. You'll also find business tips to take your established freelance writing business to new heights by introducing new revenue streams, pursuing higher-paying clients and projects, and achieving an even better work-life balance.
From the early days of digital PR and SEO, I’ve made the point that SEO (search engine optimization) is primarily a PR function. After all, it’s largely about visibility and reputation management (being found via search engines, and managing what ranks for your brand or name). My hope was to encourage fellow PR professionals to embrace and learn about SEO. But things haven’t played out … Read more.
Find out how one writer landed thousands in freelance writing gigs from one weekend’s work creating a short premium nonfiction e-book.
Learn how to make your freelance writer website a go-to resource for clients and prospects to build authority and better search engine rankings.
Google Search Console is a tool I’ve brought up in passing in previous blog posts and newsletters. Now I’d like to walk you through how to get started with it. In this post we’ll explore what Search Console is, why you should use it as a freelance writer, and how you can set it up with your professional website. What is Google Search Console? Search … Read more.
For years (almost decades now), algorithmic authority was accepted not because it was accurate, but because it was convenient. Rankings, reach, and visibility offered shortcuts. They allowed people to outsource evaluations of others’ expertise to systems designed for scale rather than genuine insight or impact. These systems weren’t just flawed. They never actually measured authority in the first place. I challenged this years ago at … Read more.
It’s no secret that the best freelance writing gigs are rarely advertised on traditional job boards. Those gigs are often assigned through pitches, referrals, and searches by clients. But did you know you can use job boards to find unadvertised freelance writing jobs? The good news is, you can. Let’s look at some ways you can turn traditional job boards into more advanced prospect-finding tools. … Read more.
Usually freelancers look to raise their fees. But here are three times when it might be better to lower your freelance writing rates.
In the freelance writing community, “competition” is often treated like a dirty word. The idea of doing a competitive analysis can be seen as malicious or underhanded. But it’s not. It’s good business. I’ve known many freelance writers who act like there’s a hard line between “competitors” and “colleagues.” But you don’t have to choose one or the other. We’re often both. And that’s OK. … Read more.
Here are three signs it’s time to update your freelance writing business plan to earn more money, find better freelance clients, and be happier in your career.
When it comes to freelance writing income, it’s not only about how much you charge, but also how you charge. Sometimes using advanced fee strategies can increase your income even without directly having to raise your rates. Let’s take a look at three examples of semi-unconventional fee strategies that can work for you as an experienced freelance writer. 3 Advanced Fee Strategies to Consider You’re familiar … Read more.