Jennifer Mattern

Jenn Mattern is a professional blogger, freelance business writer, consultant, and indie author. She runs numerous publications, including Freelance Writing Pro's sister site All Freelance Writing, NakedPR, and Kiss My Biz.

Jenn has over 25 years' experience as a professional writer and editor, more than 20 years' experience in marketing and PR (including SEO and social media consulting), 20 years' professional blogging and digital publishing / web development experience, and 19 years' experience as an indie author / publisher.

Jenn also writes fiction under multiple pen names and is an Active member of the Horror Writers Association.

3 Times to Lower Your Freelance Writing Rates

Usually freelancers look to raise their fees. But here are three times when it might be better to lower your freelance writing rates.

How to Conduct a Competitive Analysis in 5 Simple Steps

In the freelance writing community, “competition” is often treated like a dirty word. The idea of doing a competitive analysis can be seen as malicious or underhanded. But it’s not. It’s good business. I’ve known many freelance writers who act like there’s a hard line between “competitors” and “colleagues.” But you don’t have to choose one or the other. We’re often both. And that’s OK. … Read more.

When (& How) to Update Your Freelance Writing Business Plan

Here are three signs it’s time to update your freelance writing business plan to earn more money, find better freelance clients, and be happier in your career.

Advanced Fee Strategies for Experienced Freelance Writers

When it comes to freelance writing income, it’s not only about how much you charge, but also how you charge. Sometimes using advanced fee strategies can increase your income even without directly having to raise your rates. Let’s take a look at three examples of semi-unconventional fee strategies that can work for you as an experienced freelance writer. 3 Advanced Fee Strategies to Consider You’re familiar … Read more.

3 Ways Blogging Can Help You Land More (& Better) Freelance Writing Clients

No matter where you are in your freelance writing career, a blog can be a valuable marketing tool. In this post, we’ll look at three reasons you should consider blogging to land freelance writing clients if you aren’t already. The best part? A blog is something that continues to work for you over time. And as experienced freelancers, you already have a wealth of knowledge … Read more.

The One-Day-Per-Month Blogging Schedule to Land Freelance Clients

Over the years I haven’t exactly been subtle about the importance of blogging for freelance writers. But there’s one complaint I hear again and again: blogging takes too much time, so freelancers don’t want to put the effort in. But what if you could attract more clients with a simple one-day-per-month blogging schedule? Would that make it feel less daunting? Today I’m going to share … Read more.

Easing Toward Freelance Writing Retirement (My Plan & Other Options)

In this year’s post at All Freelance Writing about my 2023 freelance writing resolutions, I mentioned that I’ll spend this year continuing to ease towards a freelance “retirement” of sorts. What does that mean exactly? How long might it take? And why might a freelancer look to move away from client work? What is Freelance Writing Retirement? For me at least, a “retirement” from freelance … Read more.

Negative & Black Hat SEO: What Freelance Writers Need to Know

Whether you take on SEO-oriented projects for clients or not, as a freelance writer there are some things you should understand about search engine optimization. Specifically, you need to be aware of the shadier side of SEO and how it could impact you and your business. What are these shadier aspects of search engine optimization? We’re talking about what’s known as “black hat SEO” and … Read more.