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Avatar image for Jennifer MatternJennifer Mattern

Jenn Mattern is a professional blogger, freelance business writer, consultant, and indie author. She runs numerous publications, including Freelance Writing Pro's sister site All Freelance Writing, NakedPR, and Kiss My Biz.

Jenn has over 25 years' experience as a professional writer and editor, more than 20 years' experience in marketing and PR (including SEO and social media consulting), 20 years' professional blogging and digital publishing / web development experience, and 19 years' experience as an indie author / publisher.

Jenn also writes fiction under multiple pen names and is an Active member of the Horror Writers Association.

Social Media Strategy for Freelance Writers

April 30, 2026 by Jennifer Mattern

You’ve spent months, if not years, posting on social media. You post often. You’re consistent. You respond to comments. And you engage with others’ content. You keep gaining followers. You get plenty of “likes.” But … Read more.

How to Use Google Search Console: 5 Things Your Data Can Tell You

April 21, 2026 by Jennifer Mattern

If you followed along with my previous post on getting your professional website set up in Google Search Console, you should have your site verified and your sitemap submitted by now. If you haven’t done … Read more.

3 Canva Pro Features You Might Not Know About (but Should)

April 8, 2026 by Jennifer Mattern

Canva is often used as a quick design tool. You might open a template, tweak it a bit, download it, and use it on your website or in your marketing material. That’s all well and … Read more.

Two people handing off $100 USD

Don’t Let Fake PR Firms Cost You Freelance Writing Clients

February 24, 2026 by Jennifer Mattern

From the early days of digital PR and SEO, I’ve made the point that SEO (search engine optimization) is primarily a PR function. After all, it’s largely about visibility and reputation management (being found via … Read more.

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One Weekend. One Short E-book. Over $50k in Freelance Writing Work.

February 17, 2026February 17, 2026 by Jennifer Mattern

Find out how one writer landed thousands in freelance writing gigs from one weekend’s work creating a short premium nonfiction e-book.

Turn Your Freelance Writer Website Into a Go-To Resource

February 10, 2026February 10, 2026 by Jennifer Mattern

Learn how to make your freelance writer website a go-to resource for clients and prospects to build authority and better search engine rankings.

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Google Search Console: Getting Started for Freelance Writers

February 2, 2026 by Jennifer Mattern

Google Search Console is a tool I’ve brought up in passing in previous blog posts and newsletters. Now I’d like to walk you through how to get started with it. In this post we’ll explore … Read more.

The Algorithmic Authority Myth is Finally Cracking

January 21, 2026 by Jennifer Mattern

For years (almost decades now), algorithmic authority was accepted not because it was accurate, but because it was convenient. Rankings, reach, and visibility offered shortcuts. They allowed people to outsource evaluations of others’ expertise to … Read more.

How to Use Job Boards to Find Unadvertised Freelance Writing Jobs

November 17, 2025November 17, 2025 by Jennifer Mattern

It’s no secret that the best freelance writing gigs are rarely advertised on traditional job boards. Those gigs are often assigned through pitches, referrals, and searches by clients. But did you know you can use … Read more.

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3 Times to Lower Your Freelance Writing Rates

October 28, 2025October 28, 2025 by Jennifer Mattern

Usually freelancers look to raise their fees. But here are three times when it might be better to lower your freelance writing rates.

Featured image for how to conduct a competitive analysis in 5 simple steps, showing a hand moving a chess piece on a chess board full of gold and silver pieces

How to Conduct a Competitive Analysis in 5 Simple Steps

October 20, 2025October 14, 2025 by Jennifer Mattern

In the freelance writing community, “competition” is often treated like a dirty word. The idea of doing a competitive analysis can be seen as malicious or underhanded. But it’s not. It’s good business. I’ve known … Read more.

When (& How) to Update Your Freelance Writing Business Plan

November 10, 2025October 7, 2025 by Jennifer Mattern

Here are three signs it’s time to update your freelance writing business plan to earn more money, find better freelance clients, and be happier in your career.

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Advanced Fee Strategies for Experienced Freelance Writers

September 23, 2025September 19, 2025 by Jennifer Mattern

  When it comes to freelance writing income, it’s not only about how much you charge, but also how you charge. Sometimes using advanced fee strategies can increase your income even without directly having to raise your … Read more.

Blogging to land freelance writing clients - A woman's hands typing on a laptop keyboard with a cup of coffee sitting beside her

3 Ways Blogging Can Help You Land More (& Better) Freelance Writing Clients

September 23, 2025August 28, 2025 by Jennifer Mattern

No matter where you are in your freelance writing career, a blog can be a valuable marketing tool. In this post, we’ll look at three reasons you should consider blogging to land freelance writing clients … Read more.

One-Day-Per-Month Blogging - Hand holding a marker, circling a day on a calendar

The One-Day-Per-Month Blogging Schedule to Land Freelance Clients

September 23, 2025August 21, 2025 by Jennifer Mattern

Over the years I haven’t exactly been subtle about the importance of blogging for freelance writers. But there’s one complaint I hear again and again: blogging takes too much time, so freelancers don’t want to … Read more.

A sign on a beach in the shape of an arrow with the word retirement on it.

Easing Toward Freelance Writing Retirement (My Plan & Other Options)

March 3, 2026January 6, 2023 by Jennifer Mattern

In this year’s post at All Freelance Writing about my 2023 freelance writing resolutions, I mentioned that I’ll spend this year continuing to ease towards a freelance “retirement” of sorts. What does that mean exactly? … Read more.

Negative & Black Hat SEO: What Freelance Writers Need to Know

March 18, 2026September 19, 2022 by Jennifer Mattern

  Whether you take on SEO-oriented projects for clients or not, as a freelance writer there are some things you should understand about search engine optimization. Specifically, you need to be aware of the shadier … Read more.

Taking Down a Black Hat SEO Extortion Scammer

January 30, 2024September 1, 2022 by Jennifer Mattern

The next post on the blog will cover a variety of negative SEO and black hat SEO issues you should be aware of as a freelance writer. But as a preview, I’ll share a story … Read more.

The Easiest Ancillary Service for Freelance Writers

January 30, 2024January 27, 2022 by Jennifer Mattern

NEWSLETTER 20 New on the Blog: Here’s the latest post on the Freelance Writing Pros Blog: Ancillary Products and Services for Freelance Writers This week we continue to explore ways you can earn more as … Read more.

Person wearing a dark sweater, showing their hand holding an e-book reader

Ancillary Products & Services for Freelance Writers

March 27, 2026January 26, 2022 by Jennifer Mattern

  There are more ways than one to increase your earnings as a freelance writer. You can raise your rates. You could target a new market that’s more lucrative. Or you might create ancillary products … Read more.

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About Freelance Writing Pros

Freelance Writing Pros offers advanced business and marketing tips to experienced freelance writers.

The site was launched in 2019 by freelance business writer and publisher, Jennifer Mattern through 3 Beat Media.

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