Jennifer Mattern Google Search Console is a tool I’ve brought up in passing in previous blog posts and newsletters. Now I’d like to walk you through how to get started with it. In this post we’ll explore what Search Console is, why you should use it as a freelance writer, and how you can set it up with your professional website. What is Google Search Console? Search … Read more.
For years (almost decades now), algorithmic authority was accepted not because it was accurate, but because it was convenient. Rankings, reach, and visibility offered shortcuts. They allowed people to outsource evaluations of others’ expertise to systems designed for scale rather than genuine insight or impact. These systems weren’t just flawed. They never actually measured authority in the first place. I challenged this years ago at … Read more.
It’s no secret that the best freelance writing gigs are rarely advertised on traditional job boards. Those gigs are often assigned through pitches, referrals, and searches by clients. But did you know you can use job boards to find unadvertised freelance writing jobs? The good news is, you can. Let’s look at some ways you can turn traditional job boards into more advanced prospect-finding tools. … Read more.
Usually freelancers look to raise their fees. But here are three times when it might be better to lower your freelance writing rates.
In the freelance writing community, “competition” is often treated like a dirty word. The idea of doing a competitive analysis can be seen as malicious or underhanded. But it’s not. It’s good business. I’ve known many freelance writers who act like there’s a hard line between “competitors” and “colleagues.” But you don’t have to choose one or the other. We’re often both. And that’s OK. … Read more.
Here are three signs it’s time to update your freelance writing business plan to earn more money, find better freelance clients, and be happier in your career.
When it comes to freelance writing income, it’s not only about how much you charge, but also how you charge. Sometimes using advanced fee strategies can increase your income even without directly having to raise your rates. Let’s take a look at three examples of semi-unconventional fee strategies that can work for you as an experienced freelance writer. 3 Advanced Fee Strategies to Consider You’re familiar … Read more.
No matter where you are in your freelance writing career, a blog can be a valuable marketing tool. In this post, we’ll look at three reasons you should consider blogging to land freelance writing clients if you aren’t already. The best part? A blog is something that continues to work for you over time. And as experienced freelancers, you already have a wealth of knowledge … Read more.
Over the years I haven’t exactly been subtle about the importance of blogging for freelance writers. But there’s one complaint I hear again and again: blogging takes too much time, so freelancers don’t want to put the effort in. But what if you could attract more clients with a simple one-day-per-month blogging schedule? Would that make it feel less daunting? Today I’m going to share … Read more.
In this year’s post at All Freelance Writing about my 2023 freelance writing resolutions, I mentioned that I’ll spend this year continuing to ease towards a freelance “retirement” of sorts. What does that mean exactly? How long might it take? And why might a freelancer look to move away from client work? What is Freelance Writing Retirement? For me at least, a “retirement” from freelance … Read more.